Rejection? Or High Praise? You Decide...by Jenny Gardiner

Rejection? In the publishing world? Ha! That is downright inconceivable! I mean, isn’t writing all about pouring your heart out into the novel of your dreams and then everyone loves it and you sell it for a fortune and land huge film deals and you earn enough money to quit your day job and take some fun trips and maybe pay off some loans and you all live happily ever after as you write subsequent bestsellers in your lovely Parisian artist’s garret????

Welllllllll….Gather ’round, kiddies, and let me dopeslap enlighten you!

Not to complain, but just to burst your bubble open you to the potential soul-sucking vagaries realities of the publishing business…

Rejection isn’t simply the rejection of your words by agents and editors and reviewers. It’s really more like the endless obstacles that threaten the potential success of your writing career/marathon.

A sample of such things that you might well encounter along the way:

• A director of sales at a publishing house who doesn’t like your book and therefore won’t do much to try to sell it (which means forget it, your book is doomed).
• A publishing house that goes belly-up and you never see payment owed you (don’t quit your day job!).
• Editors who are Goldilocksian in their rejection of your masterpiece (Too long! Too short! Not happy enough! Not sad enough! Lacking character development! Too much character development! Plodding! Too fast paced!). I think if the future of the human race relied upon editors loving someone’s work, the species would be long gone by now.
• An agent who disappears off the planet after you sign with said agent, who then simply never does even the basics of what needs to be done to pitch your book, leaving you flapping in the wind and your career on default life support.
• An editor who leaves the business halfway into the editorial process, leaving your book with no advocate (also known as Dead in the Water; see doomed book, above).
• An editor who loves your voice and loves your book and really wants to publish it, but one editor on editorial board kiboshes it, so it’s not going to be acquired (Dead in the Water, natch).
• A big name author who bails at the last minute with the cover blurb promised you for months.
• You get so bogged down with marketing and publicity that you never write another book.
• An industry that changes like the shoreline, leaving you feeling as if you are trying to capture elusive air between your fingers.
• Life crap that decides to interrupt your creativity so that you fall off the planet and miss the myriad changes that have befallen the industry and, as an added wallop, lose your readers, while you were in a life-induced writing coma.

A career as an author is not for the faint of heart. It is for someone who has deep conviction in their product and one who is determined and hearty and perhaps a little foolish and—despite deeply-entrenched, occasionally self-sabotaging cynicism—holds out a bizarre scintilla of optimism in the face of overwhelmingly grim odds (this could simply be human survival skills at work).

So my advice is this: ignore everything. Ignore it all. Because you can’t control one damned bit of it. Instead, just write. Get back to the basics: read and write and write and read and refine your craft as you so do, and to hell with the rest of it.

In the early days of my career, writer friends and I repeated to one another this mantra: TPT—Talent. Persistence. Timing. Honestly, I can tell you from some books I’ve read that talent is actually optional (though desirable)—plenty of crap books get published, which still mystifies me. Persistence, however, is essential. And timing? Well, that’s the ingredient over which we have little power. If you’re lucky enough to have the fairy dust sprinkled over you and you write a book that becomes a blockbuster and you are the darling of the publishing world, well, hey, good on ya’. But if you don’t, it’s vital that you are able to maintain that very core of what started you on the process to begin with: you love words, you love stories, and you know you have an ability to combine them in a way that works.

And sometimes, that’s all you can hang your hat on.

I was quite frustrated recently, feeling as if launching a book nowadays is sort of like felling a tree in a remote forest—does anyone hear a thing? —wondering how anyone can hear about your book if no one is listening.

And then, voila, I got a lovely review from a book reviewer, which helped me to remember what it’s all about: writing something that will touch others.

Now go. Write. And to hell with all the rest of it.

The first of my IT'S REIGNING MEN series was just released: SOMETHING IN THE HEIR. Here's the cover (alongside the covers for books two and three in the series--more to come!)

 

and some time soon I'm going to reissue Anywhere but Here---I'll keep you posted.

Sleeping with Ward Cleaver

Slim to None

Anywhere But Here

Winging It: A Memoir of Caring for a Vengeful Parrot Who's Determined to Kill Me

Accidentally on Purpose (written as Erin Delany)

Compromising Positions (written as Erin Delany)

I'm Not the Biggest Bitch in this Relationship (I'm a contributor)

And these shorts:
Idol Worship: A Lost Week with the Weirdos and Wannabes at American Idol Auditions

The Gall of It All: And None of the Three F's Rhymes with Duck

Naked Man On Main Street

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So You Say You Want to Publish Your Own Book… by Jenny Gardiner

It's been nearing two years now since I decided to self-publish a novel. Back then it was in the early days of indie publishing, and I made the decision based on instinct, purely because I'd gotten a Kindle for my birthday that previous December and was so hooked on the convenience of it, the ability to acquire new books within a minute's time, the elimination of tons and tons of paper waste that was endemic with the publishing industry, etc. I just knew if I loved this cool, new (and then overpriced) gadget, then others would too. And I knew once the price came down on it lots of people would be on board. I'd decided the time was upon us when I heard that Apple would be launching this new product called an iPad soon. That was the magic bullet to bring the price down on e-readers so that people would buy them.

It was slow-going in the early days. That first year I hardly sold any books. Hardly anyone owned e-readers. Plus it was hard to determine the proper pricing--it made sense for an e-book to be cheaper than a book that is printed, but how much cheaper? Hard to know. And it seemed that those who owned Kindles were looking for free content. Maybe to save money after shelling out $350 for a Kindle? hehehe

Have I learned a lot in the past two years? Oh, if only you knew…

There was a time when I wanted to stay parked firmly in the camp of publishing with New York houses. That's the way it was supposed to be. But something happened along the way: times changed. New York houses changed (well, actually more like they failed to adapt, which led to their becoming much more irrelevant). It went from a reasonable proposition to an unrealistic one. More and more houses were putting all the demands on authors with little-to-no risk on their part. If a book didn't sell gangbusters, it was automatically because the author somehow failed. Which we all knew was baloney. But it was easiest to blame the most vulnerable in the trail: the writers. Advances became so small as to be almost insulting: once upon a time an advance would enable an author to write from book to book without quite starving to death. But advances were becoming so small that it was the equivalent of working a minimum wage job for about a week: clearly not enough to sustain someone. Authors were busily working their tails off, building a healthy mountain of debt and not ever seeing much money for their efforts (while readers falsely believed writers were living it up like the Kardashians!).

But then Amazon decided to offer authors what no one else had truly done: respect. In the form of a legitimate level of royalty payment. Enough to help pay for groceries! Imagine! Granted, it was part of their multi-pronged attack against the industry-slash-attempt-to-curry-favor-with-a-susceptible-population. But hey, I admit, I was completely vulnerable! Throw the possibility of actual wage-earning my way and I'll foam at the mouth! I have no pride!

But what I hadn't expected that I love about publishing myself is that I have control over my career again. No longer am I at the mercy of vagaries over which I have no control. No editors who leave in the middle of a book, leaving you essentially unrepresented for your book's publication and floundering in no-man's land. No houses who lose interest in the novel and neglect to promote it. No IOUs on royalties stuck in this mysterious accounting category known as "reserves", which means you'll never see a penny of it. Basically no one to blame but me if it doesn't do well. But now I have an artist's palette of options to try to fix that if it doesn't sell: change the cover. Change the descriptive jacket copy. Try various promotions both within Amazon and without. If the book doesn't sell, it's not dead in the water as it once was with a New York house. It just calls for some refining. Tweaking. This was a new concept: rather than sit passively by while my home was engulfed in weeds, with indie publishing I was able to take proactive measures to spruce up the curb appeal and ensure that people were interested. This is a great gift that Amazon has given authors. And one that benefits readers. For far too long authors were shut down with terrific books simply because they didn't fit within the narrowly prescripted terms of their genres and those of bricks-and-mortar stores: i.e. if it couldn't be easily categorized on a shelf, it wasn't going to find a home. But now if you write a book that transcends genre descriptions, one that might be part suspense, part women's fiction, and part sports narrative, well guess what? Somewhere on Amazon, you'll find your readership. Chick lit, once considered the graveyard for all eternity for writers, has returned with indie publishing: we knew the readers existed. It's just that publishing houses refused to take a chance to publish that type of novel after they'd killed the genre. It's a whole new world in publishing, and I'm so happy to be in the frontier of it, taking charge, owning my career again.

Over the past two years I've become a scholar of sorts, learning the ins and outs of independent publishing, trying to discern what works and what doesn't. There's a lot of trial and error, and there isn't always a simple answer. Plus it's true, rather than devote all of my time to writing, I'm having to divide it in order to focus also on trying to succeed in this New Publishing World Order. But hell, even if publishing through "legacy" New York publishers I was spending much of my time with marketing and publicity, sucking away time I'd otherwise spent creating worlds as a writer. At least now I'm doing it while earning an actual living, which is a good thing, if nothing else because it enables me to continue to be a writer. And that's a good thing.

So if you're interested in checking out my indie-published books, here they are!













and others I have with other publishing houses:





and coming very soon:




and please come visit me on twitter and Facebook here and here