I
wanted a book trailer for “Final Sail,” my new Dead-End Job mystery. All the
cool kids have one. Book trailers are good selling tools. Bookstores post them
on their Websites or use them in e-newletters. TV and radio stations use them
on their sites, too.
Kelly
Nichols at LookABook created my trailer. Kelly is one half of the award-winning
P.J. Parrish. For “Pumped for Murder,” my tenth Dead-End Job mystery, Kelly
made a book trailer that was a 1:50 seconds.
For
“Final Sail,” author James Swain suggested I try a shorter trailer. Thanks to
Twitter, readers are getting used shorter messages.
My new
“Final Sail” trailer would be only 45
seconds. Since I host a radio talk show for Radio Ear Network, I voiced it.
Kelly
worked with this synopsis: Private eye Helen tries to catch an emerald smuggler
on a luxury yacht, while she works undercover as a stewardess, serving snobs,
scrubbing floors, and cleaning up after a pampered poodle. Meanwhile, Phil
investigates a sexy gold digger, Blossom Zerling, who may have murdered her
rich old husband.
Kelly
put together two sample videos with music. I chose the version I liked. But I
figured I was too close to the subject.
The Penguin publicist gave this useful advice: Leave the “call to action” – the
Website address and “available in e-book and hardcover” information – up longer.
Next, I
asked for focus group volunteers on various mystery lists. Seven women between
the ages of 30 and 50 – my prime readership – volunteered.
The
focus group saw things I didn’t.
Helen
scrubs toilets as yacht stewardess. My sample trailer had video of a brush
scrubbing a toilet. The focus group resounding nixed it. “Makes me want to
hurl,” said one woman.
I
flushed the toilet.
Several
wondered why the Zerling mansion looked spooky, and asked why a skeleton was
stalking the grounds. The Zerlings were given a conventional Florida mansion,
and we buried the skeleton.
The
sample video had a captain in a pirate uniform. He was cute, but the focus
group wondered why he was there. The captain was deep-sixed, along with a
hard-to-make-out horde of emeralds.
They were replaced with two rotating emeralds.
Kelly
included all ten Dead-End Job covers. “I would like to see your book titles a
little slower,” one woman said. “You never know when someone will walk into a B
& N and spy a title and remember that it's you.”
Here’s
the final version of the “Final Sail” book trailer. Like the song says, I get
by with a little help from my friends.
What do
you think?
Have
you ever put together your own focus group?
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