I see them all the time. Join my mailing list. LIKE me on Facebook. Follow me on Twitter. When I reach 500 friends/followers/subscribers I’ll give away an Amazon gift card. And I thought, heck, if it’s that easy to boost my friends/ followers/ subscribers sign me up. An Amazon gift card giveaway it is! But, in a desperate attempt to jack up my numbers quickly, I decided to take it one step further. How about separate contests for the months of May, June, and July with the prize of a $25.00 (U.S. currency) Amazon Gift card each month. All people had to do was LIKE me on Facebook and/or follow me on Twitter AND join my mailing list. And hey, since I wanted people to follow me on my blog tour across the continents, I also offered a $50.00 (U.S. currency) Amazon gift card to the person who visited me at the most stops as well as a book giveaway to one lucky commenter at each blog I visited.
Here’s what happened:
May $25.00 (U.S. currency) Amazon gift card contest:
Problem #1: After I promoted my contests, Facebook put out some new rules about people running contests where you need to LIKE a Facebook page to enter. The new rules were, in my opinion, confusing and made me nervous about running a contest that in any way involved Facebook.
Problem #2: People didn’t follow the contest rules. I got some new LIKES on Facebook, some new followers on Twitter, and a few people joined my mailing list. But very few people did more than one out of the three. The result: For the entire month of May, only 5 people met the criteria to officially enter my gift card giveaway contest. And one of them was already a Facebook friend who joined my mailing list. Another was already a subscriber to my mailing list who LIKED my Facebook page.
Problem #3: It was hard to reconcile if the RandyRedhead who followed me on Twitter was the Mary Margaret who subscribed to my mailing list on the same day. And because of the Facebook fan page vs. personal page issues, it was hard to distinguish between familiar author names that followed me on Twitter and the names that LIKED me on Facebook or subscribed to my newsletter.
Problem #1: I was told contests should steer people to your website. Make people work for that free book. And after seeing an author do this, entering, and actually winning a copy of her book, I tried: To enter into the contest to win a free book, all you have to do is go to my website, read an excerpt from WHEN ONE NIGHT ISN’T ENOUGH, and answer this question….. Maybe I got 20 comments on my post, most of them saying how much they hoped to win my book. But only two people actually followed the rules, read the excerpt, and e-mailed me the correct answer.
Problem #2: Now this problem may be unique to me, but since medical romance has an international audience and my blog tour consists of stops across the continents, I had no limitation on who could win a free book. Did you know it costs over $7.00 to mail a book that costs $4.75 to South Africa? This is something to think about folks. Postage can really add up. Then there’s the time it takes to mail international packages. Each requires a separate form to be filled out. After the first few packages I wised up and requested a handful of the forms so I can fill them out ahead of time. $50.00 (U.S. currency) Amazon gift card to person who visits me at the most blog stops contest
Problem #1: Recordkeeping. Do you have any idea how time consuming it is to track all the people who comment on the blogs you visit so you can keep a record of how many times each particular person visits? Trust me when I tell you…it takes more time than you think. Luckily I have the help of the wonderful Nas Dean http://nas-dean.blogspot.com/ who is at this very moment compiling a list of everyone who has commented my blog tour thus far.
Problem #2: Originally my blog tour was supposed to run from June through July so in my initial rules for the contest I’d put the winner would be chosen at the end of July. Well, then I added dates in August. Dilemma. Do I change the contest rules or stop the contest encouraging people to visit me on my blog tour in July, as planned, and make it seem like my stops in August are less important than my previous stops?
Problem #3: As people found out about the contest, they went back to comment on old blog posts where I’d been and gone and hadn’t returned. Nas found this when she went back to compile a list of all my commenters. Prior to her help, I’d simply printed out the list of commenters three days after each post and had planned to go through them at a later time.
What ultimately happened?
After much angst, I picked the winner for the May $25.00 (U.S. currency) Amazon gift card and canceled the contests planned for June and July due to lack of interest. I am continuing with the book giveaway contest at each blog stop and have written off the cost of postage as a cost of doing business. I have tweaked the rules of my $50.00 (U.S. currency) Amazon gift card contest to specify that it now runs through August and each entrant has to visit me within three days of the post. No going back after the fact. I also cancelled the requirement that entrants also LIKE me on Facebook and/or follow me on Twitter AND join my mailing list.
Going forward I will think long and hard before I run any more contests. Oh, I’m sure I’ll run them here and there, but only with help. And I will put much more time into planning out requirements that are easy to track – so I don’t have to make changes to my website that confuse people. How embarrassing!
Go ahead and file all this under don’t let this happen to you!
So, are you an author who’s run a contest? Anything you’d like to share? If you’re a reader, what’s been your experience with contests?
One lucky commenter will win a copy of the 2in1 UK edition of my debut Harlequin Medical Romance, WHEN ONE NIGHT ISN’T ENOUGH – the winner to be plucked from my trusty margarine bowl of names by my beautiful daughter. (And I’ll mail it anywhere!)
To read an excerpt from WHEN ONE NIGHT ISN’T ENOUGH or to see where you can purchase it, visit my website: http://WendySMarcus.com/books/
Visit me on Facebook: http://www.facebook.com/home.php#!/pages/Wendy-S-Marcus-Author-Page/184507031577429
Visit me on Twitter: http://twitter.com/#!/WendySMarcus
Visit me on Goodreads: http://www.goodreads.com/author/show/4823224.Wendy_S_Marcus
































