Covers are so important, aren’t they? For books and magazines they are the first meeting between publisher and reader and do a lot to entice readers to buy the book—or at the least pick it up.
In my former life as a magazine editor-in-chief I was fanatical about covers, knowing what an influence they had on sales. We spent so much time on getting covers as right as we could get them. Our circulations people who would let the editorial team know in no uncertain terms why they thoughts sales had dipped or peaked.
When I edited a gardening magazine we had to plan our covers a year ahead. If, for example, we wanted to feature lilac on the cover we had to photograph a lilac cover in spring one year to feature on the next spring cover. The production cycle being what it was, we were getting those covers ready in the winter when lilac bushes were totally dormant! Same with rose covers (often best-sellers!), pansies or tulips.
|Roses go well on the covers of gardening magazines (these are from my garden)|
On food magazines, we had to do the same thing with seasonal fruit and vegetables. Cherries were a particular problem. Cherries are a favorite fruit at Christmas in Australia (Christmas is in summer Down Under) and we really liked to have fresh cherries in our Christmas recipes. So again, cherry covers had to be shot a year ahead. Christmas issues are usually worked on in September. There is not a fresh cherry to be found in either hemisphere of the world at that time. I know from experience!
|You have to plan ahead for cherries on a food magazine cover (also from my garden)|
When I self-published novels I was determined to have good covers. I’m sure The Castaway Bride would not have been the best-seller it was without the lovely cover! (It was designed by the amazing Kim Killion at the The Killion Group.)
I have truly been blessed by the cover gods for The Tycoon and The Wedding Planner my July 2014 release from Harlequin Romance. I just love this cover. To me it is deeply romantic and sensual in a subtle way. I love the way the cover models represent the story and I especially love the heroine’s gorgeous hair.
The Australian edition of the novel used the same image in a slightly different way. Again I love it!
The UK cover is also romantic and lovely and beautifully represents the story inside
How important are covers to you? I’d love to hear your thoughts! I’m giving away a signed copy of The Tycoon and The Wedding Planner. To be in the draw, please include your e-mail address in your comment.
Kandy’s second Dolphin Bay story for Harlequin Romance, The Tycoon and The Wedding Planner is on sale now.
Kandy Shepherd is an award-winning author of contemporary romance and women’s fiction. She lives on a small farm in the Blue Mountains near Sydney, Australia, with her family and a menagerie of four-legged friends.
Visit Kandy at her website