Tuesday, July 05, 2011
Wendy S. Marcus - Planning Contests
Book give away at each blog stop contest:
Problem #2: Originally my blog tour was supposed to run from June through July so in my initial rules for the contest I’d put the winner would be chosen at the end of July. Well, then I added dates in August. Dilemma. Do I change the contest rules or stop the contest encouraging people to visit me on my blog tour in July, as planned, and make it seem like my stops in August are less important than my previous stops?
Problem #3: As people found out about the contest, they went back to comment on old blog posts where I’d been and gone and hadn’t returned. Nas found this when she went back to compile a list of all my commenters. Prior to her help, I’d simply printed out the list of commenters three days after each post and had planned to go through them at a later time.
What ultimately happened?
After much angst, I picked the winner for the May $25.00 (U.S. currency) Amazon gift card and canceled the contests planned for June and July due to lack of interest. I am continuing with the book giveaway contest at each blog stop and have written off the cost of postage as a cost of doing business. I have tweaked the rules of my $50.00 (U.S. currency) Amazon gift card contest to specify that it now runs through August and each entrant has to visit me within three days of the post. No going back after the fact. I also cancelled the requirement that entrants also LIKE me on Facebook and/or follow me on Twitter AND join my mailing list.
Going forward I will think long and hard before I run any more contests. Oh, I’m sure I’ll run them here and there, but only with help. And I will put much more time into planning out requirements that are easy to track – so I don’t have to make changes to my website that confuse people. How embarrassing!
Go ahead and file all this under don’t let this happen to you!
So, are you an author who’s run a contest? Anything you’d like to share? If you’re a reader, what’s been your experience with contests?
One lucky commenter will win a copy of the 2in1 UK edition of my debut Harlequin Medical Romance, WHEN ONE NIGHT ISN’T ENOUGH – the winner to be plucked from my trusty margarine bowl of names by my beautiful daughter. (And I’ll mail it anywhere!)
To read an excerpt from WHEN ONE NIGHT ISN’T ENOUGH or to see where you can purchase it, visit my website: http://WendySMarcus.com/books/
Visit me on Facebook: http://www.facebook.com/home.php#!/pages/Wendy-S-Marcus-Author-Page/184507031577429
Visit me on Twitter: http://twitter.com/#!/WendySMarcus
Visit me on Goodreads: http://www.goodreads.com/author/show/4823224.Wendy_S_Marcus
Posted by Lee Hyat at 12:52 AM