
The first time I was asked to give a talk, I was totally terrified and utterly clueless! Luckily, scrolling back to 6th grade English saved me. Here are some insights & tips that should help you succeed if faced with a similar challenge. You do want to look good and not blather, don't you? Read on....
First, determine your subject! Then you need to take it somewhere…. Simple, eh? (Remember Topic Sentences?)
Tell your audience:
1) What you are going to say and why they are going to be glad they listened.
2) Say it.
3) Remind them what they have just learned, and why it is useful for them.
These points seem simple—and they are. But simple doesn't mean easy. Doing them takes actual thought—which doesn't make it easy, but does make it work.
Simply put, your listeners want to know why they are going on this journey with you, so you need to share their Destination, their Reason for going, and the Benefit of taking this trip with you. If you can make it fun, so much the better. But that I can’t teach—hey, I’m an editor, not a magician.
1) What are you going to say & why they are going to be glad they listened:
While presenting may seem to be all about YOUR knowledge, it’s actually all about your audience and THEIR needs. As you are mulling over what you know, your filter must always be 'why does my audience care?' (Well, I'd say it in a much ruder way, but you know what I'm getting at). You’ve been asked to speak because of your expertise & knowledge in an area of interest to the audience. Think about what the audience would want to walk away knowing or be inspired to do after listening to you.
Side advice: RESIST explaining why you’re not really qualified. Pull up your socks and fake it. No one wants to hear how stupid they are to be listening to you! They want to know they’re going to learn something that will be useful to them.
The good news with presentations is that people can't remember much more than three things they hear. Really. Think about the long talks you've listened to brimming with information and detail. How much actual knowledge did you really walk away with? If you're honest, it's just going to be a few points. So as a speaker, figure out the few (~3) key points that illustrate/explain/amplify the subject you’ve selected (and remember the subject needs to be interesting and relevant to your audience).
2) Say it:
So you've figured out what your audience is interested in & you've communicated why it's going to be worthwhile listening. Now do for each point what you're doing for the presentation as a whole.
Determine the key elements (~3) to point #1 of the three points you selected to explain the subject of your talk. As you go through each element, think of an illustrative example to make you point and ensure it comes alive.
Example: Say your Subject is that you are going to tell your audience "How to write a compelling story that will appeal to readers & sell. " Maybe your 3 Points are that they must:
A) Understand their strengths and weaknesses as writers
B) Research their idea and the market
C) Grab the reader's attention with their story
And (of course) you'll explain why all these points are going to deliver an increased chance of success and benefit your listeners.
A) Strengths and weaknesses could have three or so sub-categories illustrating a few techniques to judge what is working/not working in their writing:
i) Personal preferences
ii) External feedback
iii) Market alignment
You can then share a good and a bad story about Personal preferences to educate your audience about the pros and cons of that method of judging ones work (how it can lead them astray/how it can be on target).
Same drill for External feedback, same for Market alignment. Conclude with pulling it all together: remind your audience that these are the tools they have to work with to determine their A) Strengths/weaknesses are and help them select the kind of story/voice with their writing that they should be focusing on to best achieve their dream of "How to write a compelling story that will appeal to readers & sell."
B) Researching the market for salability. Same drill as A), pick three or so key elements and illustrate with examples to make them come alive. Pull it all together and remind readers how researching their idea and the market—along with focusing on their writing strengths—is going to help them "Write a compelling story that will appeal to readers & sell."
Guess what you do for C) ? You got it, pick about three key elements, illustrate them, pull it together.
The time you have to speak will change the number of points you choose to make & illustrate. The above could be a five minute top-line piece of advice with one or two illustrative stories. Or it could be an hour, with illuminating stories and details—but always connecting to your stated goal. Think of it like lovely scenic detours that add enjoyment and depth to the journey. But don't lose your direction or have your passengers feel they won’t reach the final destination with you!
3) Remind them what they have just learned, and why it is so useful.
Your closer—like classical music—recapitulates the theme, reminding your audience of the promise that you made: to tell them "How to write a compelling story that will appeal to readers & sell." You’ll remind them of the key elements that are needed to get there (A, B, C); why they're important; how they'll help your listeners achieve their dream.
That's how to create a presentation that will leave your audience with a sense that you're a coherent and compelling speaker--and that they've learned something useful. It's easy to get lost going down a lengthy path of linear information. Don't. Talk in circles…and arrive at your destination.
You can leave them with a quote that illustrates your point and alerts them that your presentation is over…and they may applaud!
…We shall not cease from exploration
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time.
T.S. Elliot
The Four Quartets/Little Gidding
Do you have tips to help with presentations?
Isabel Swift